Real Estate Marketing Online

As a real estate agent trying to grow your business through real estate marketing online, you’ve decided that you need to hire a real estate Virtual Assistant. Excellent idea!

One thing you want to be sure that you understand thoroughly is that Virtual Assistants are not employees. The two are very different things.

A Virtual Assistant is not going to be instantly available to you eight hours a day, five days a week, in the way an employee who works exclusively for you would be.

Your relationship is one of client and professional—not employer to employee. Each Virtual Assistant has her or his own business procedures, standards and policies for working with clients and will inform you of these during your interview. Make sure you understand and approve of these policies before hiring the VA.  (more…)

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This Success Tip is from Fabienne Fredrickson, The Client Attraction Mentor

If you want to grow your business, hands-down, you need an assistant. And by “grow,” I really mean “make more money.” Oh, I know what you’re thinking! “I don’t make enough money to hire an assistant yet. That’s just not something that I can do right now.”

I know you’re thinking this because I thought the same thing too, at first. I resisted working with a Virtual Assistant (VA) for over a year. Then I tried it because I didn’t have any other choice. I was so busy working on client projects and actually seeing clients that I didn’t have time to market my business.

But once I hired a VA, I nearly doubled my revenues. I finally had time to work on getting more clients and taking care of the aspects of the business that actually MAKE me money. (more…)

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If you’re like most real estate agents I’ve worked with, you’re constantly searching for the very best real estate Contact Management Software (Real Estate CRM software).

Really great real estate CRM software is hard to find. In fact, I hate to tell you this, but there is no perfect real estate CRM software out there. After years of trying to figure out the best one to recommend, I’ve finally come up with my recommendation:

• You should only purchase real estate specific Contact Management Software. If you don’t, you’ll waste time trying to figure out how to modify it for real estate.
• If you already have real estate Contact Management Software that you’re using and know how to use, stick with it. Don’t think there’s something else out there that is perfect because there isn’t. And they ALL have a learning curve. Some have a bigger learning curve than others, but you have to put time into learning all of them. (more…)
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Every day, I read 10 to 50 articles and blog posts. Unfortunately, it’s rare when I find one that moves me.

Today, I read one that reminded me of why I chose to leave the corporate world and start my own business. I think it will remind you of why you chose to start your own business as a real estate agent. From time to time, it helps to remember why we chose this non-traditional path.

Please, take 2 minutes to read this blog post. Then come back here and add a comment about why you became a real estate agent. This may just be the reminder that you need to help you get through these tough times.

Here’s the link: Do You Choose The Red Pill? To choosing the Red Pill,

Kathy Goughenour

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This Success Tip is from Kyle French of Single Track Agent.

Have you ever wondered why some agents make $25,000 in their first year and others, who pull in more real estate buyer leads, make $250,000? If your answer is “luck” or “connections” you are probably way off base.

We are all genetically predisposed to exact a certain level of success for ourselves. Think of it as an “internal thermostat.”

If your thermostat is set at 60 and you start to do really well at generating real estate buyer leads, it is likely you will sabotage your success. Think of lottery winners that run out of money or sports stars that are broke as soon as they retire. They are not “wired” to achieve at a high level financially, so they do not - they eventually return to their stasis. (more…)

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In Part 4 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I suggested you start a blog to pull in more qualified real estate leads.

Here’s my fifth suggestion for improving your real estate marketing online and finding more qualified prospects:

5. Add a Call to Action

What is a Call To Action? It’s a statement at the end of your marketing material that tells your reader exactly what you want them to do.

It’s a crucial part of any marketing material, whether that material is a print piece like a postcard, sales letter or business card or whether it’s a piece for your online real estate marketing like a blog post or a web page. (more…)

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In Part 3 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I shared with you a few ideas on how to SEO (search engine optimize) your website.

Today, we’ll talk about another method of finding qualified prospects using real estate marketing online.

4. Start a blog.

A blog is the ideal place for you to post additional information about listings, share stories that highlight your expertise and connect with potential and past clients. (more…)

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In Part 2 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I shared with you my second suggestion for improving your real estate marketing online: Figure Out What Works for You.

Here’s my third suggestion for improving your real estate marketing online and finding more qualified prospects:

3. Learn how to SEO Your Website.

SEO, or search engine optimization, is a way to increase your site’s rankings on search engines such as Google, MSN and Yahoo so that you have more people visiting your site.

The sites on page one of search engines receive many more visitors than those on further pages. Here are some stats to prove my point. (more…)

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Yesterday, in Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, Part 1, I shared with you my first suggestion for improving your real estate marketing online: targeting a niche market.

Here’s my second suggestion for improving your real estate marketing online and finding more qualified prospects:

2. Figure out what works for you.

How much business are you actually getting from each type of marketing you’re using? If you don’t know the answer to that question, step 1 is to figure that out.

One of the easiest ways to do this is to simply ask all new leads where they heard about you. Keep a running tally. That’ll give you the information you need to determine what marketing is working and what isn’t. (more…)

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Over the next 5 posts, I’ll share with you 5 ways to find qualified prospects using real estate marketing online.

One of the frustrations real estate agents face is finding qualified prospects. No one likes to spend their time and money on people who are not able or not interested in buying or selling a home. Yet, this is what many agents do each day in their quest to close a deal.

You know it doesn’t pay to spend time with someone who isn’t going to buy or list a home with you. So how do you find qualified prospects?

Here’s the first of five ways to find qualified prospects using real estate marketing online:

1. Target a niche marketing.

A marketing strategy designed for everyone isn’t a strategy. It’s a waste of time and money. You need to find your niche in the real estate market and focus your marketing time and money on that market.

No matter what market you choose, you will eliminate a percentage of the real estate market, but you can focus on this market and make it your own. You will know that you are marketing to people who are most interested in your services.

I know right now you’re probably saying to yourself, “I can’t narrow my market by choosing only one niche.” I beg of you to try this method. It’s proven time and again to increase your profit by bringing in more clients, creating loyal clients who come back to you and reducing money spent on marketing that doesn’t work because it’s too broad and too generic.

Exactly how do you determine your target market? First, you examine yourself. Who is your very favorite type of client to work with and what’s the best geographic area for that client to buy and sell in? You need to get as specific as possible. Identify your ideal client and geographic area by answering the following questions: (more…)

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